Make the best first impression
First impressions count. Whether it’s over the phone or in person, to connect with more patients your practice needs to make the best first impression.
There are a number of things you can do to help shape your patient’s first impression of your practice, including:
- Build rapport at the front desk. Always welcome patients with a warm smile and by their name upon entering your practice.
- When you’re on the phone, make the caller your first priority, people can sense when your attention is elsewhere.
- If you can’t communicate in person, send out a digital welcome pack or an email, it can make a great first impression.
With a team that is knowledgeable, engaging and friendly you can leave a lasting impression that will help you connect with more patients.
Create a high-performing website
A high-performing website is an essential tool when attempting to attract new patients. An effective website will increase conversion and make it easy for patients to book appointments online.
What does a high-performing website look like? The website needs to provide a user-friendly experience, be easy to navigate and represent your practice. It needs to contain relevant, useful content to gain the attention of potential patients.
Nowadays, every website needs to be mobile friendly, if it’s not you could be missing out on connecting with hundreds of potential patients.
An effective social strategy
You need to go where the people are, and that’s social media. Social media is a great way to drive traffic to your website and convert potential patients.
Creating and engaging through platforms such as Facebook and Instagram is a great way to connect with patients and potential patients and is a conduit to successful two-way communication. A well-planned social media strategy will ensure the content you share captures the attention of your target audience and you get the best bang for your buck.
Connect via email
Does your practice connect with patients via email? A regular newsletter or scheduled email is a great way to convert potential clients and communicate with your existing ones.
Invest in SEO
While social media and direct marketing are both great ways to drive traffic to your website, a large amount of traffic is generated by search engines.
SEO landing pages, SEO optimised content and back links can help your website rank higher with Google and therefore your practice will be seen by more potential patients.
An affordable payment plan solution
One of the biggest challenges for practices is how to connect more of your patients with more of your treatment. Not all patients can afford to pay for their treatment upfront, so many hold off on getting the treatment they need.
DentiCare offers an affordable payment plan solution that will help you retain first-time patients. The DentiCare payment plan solution allows patients to pay for their treatment over time and practices get paid on time, every time, creating a consistent and reliable revenue stream.
These are just a few of the ways your practice can connect with more patients. If you’d like to know how to connect more of your treatment with more patients, contact us today to have a chat about the DentiCare Payment Plan solution.