To attract new patients you need to implement an effective marketing strategy that sets your practice apart from your competition. It’s important to find your point of difference to show potential patients why they should choose your practice over another.
So, what are some simple ways to market your busy dental practice?
Build a powerful website
To build a strong online presence it’s important to build a powerful website to connect with your target audience. If anyone looks up your practice online your website will be where they land. For this reason, your website needs to make the best first impression.
Being active on social media is a great way to communicate with your audience and attract patients. It allows your practice to share updates and other information. Facebook and Instagram ads can promote your services and build local awareness. When you engage and build a community online through social media, you can also use it as an avenue to share reviews from existing patients to help attract new patients.
Focus on local SEO
The best way to be found online is to perform well in online searches. You need to implement SEO strategies that successfully rank your practice higher than your competitors with search engines such as Google or Bing.
Keywords on your website should include your suburb, so you can target any potential patients who are searching for a local dentist.
You can use content marketing such as blog posts or podcasts to attract more patients to your practice. It’s how you show your expertise, while building relationships with your audience.
This content can be used for search engine optimization and to send patients to your website so they can connect with your practice.
Connect with your community
Not all marketing has to be direct. Giving back to the community is a great way to support local charities, while promoting your business and connecting with potential patients.
Appointment reminders/check-up reminders
Appointment reminders/check-up reminders can help increase patient retention. Sending out a text message or email to remind patients of an appointment or when they are due for a check-up could be the nudge they need to show up at your practice for their next appointment.
Email marketing is still one of the most powerful ways to connect and engage with potential patients. You can share news, or information about affordable dental payment plans. No matter what content you include in email marketing, there are a few main advantages.
- It’s cost effective.
- Connecting with your current patients.
- Patients can be segmented and targeted individually.
- It’s easy to create email marketing campaigns.
- It’s instant.
- Results are measurable.
These are just a few simple marketing tips to help you promote your practice. A successful practice builds upon the skills and experience of their dentists, while implementing successful marketing strategies that connect, engage and set your practice apart from the competition. Interested in offering your patients dental payment plans? To find out how your practice can onboard the DentiCare Payment Plan solution, contact us today.